Honest words. Fair ground.

Tell your own experience.

Review a business you personally used or interacted with. Explain what happened, when it happened, and what mattered to you. Reviews may be positive, negative, or mixed. Do not review a business you manage, impersonate someone, or publish fabricated content.

Keep it useful and respectful.

Use specific details and avoid threats, harassment, hate, spam, advertising, private personal information, or content that is unrelated to the experience. Disagreement with a rating alone is not a guideline violation. There is one active review per account per business; you can update your existing review.

Understand our three separate labels.

• Claimed profile: the platform approved a manager’s application to represent a business. This does not endorse its products.
• Invited review: the author used a valid invitation for their email address. An invitation does not establish a purchase.
• Purchase evidence checked: an administrator reviewed private supporting evidence. This label does not guarantee the accuracy of every statement in a review.

Moderation is accountable.

New and edited reviews enter a pending state. Administrators can publish, reject, or withdraw reviews under these rules and record a reason. Rejected and deleted reviews are excluded from scores. Authors see the decision in My account. Businesses may reply or report a violation, but cannot delete customer reviews.

Invite fairly. Report with a reason.

Ask customers for honest feedback without selectively inviting only happy customers, offering rewards, or pressuring people to change ratings. Use the report form to explain a specific violation. Reports are reviewed by the platform, and submitting one does not automatically hide a review.

Questions or a decision you disagree with?

Contact the platform with the business name, review title, and the reason you disagree. Keep purchase documents in the private evidence upload rather than posting them publicly. Contact RateFoReal →